Complementing ASO with Paid Media CampaignsAugust 16, 2023Discover how aligning ASO and paid user acquisition can help boost your app’s CVR. Marcos Barceló ASO Specialist at Winclap
Average App Conversion Rate per Category [2023]August 9, 2023Discover the conversion rates of each major app category on the US App Store and Google Play. Oriane Ineza Content Marketing Specialist
Which Factors Influence App Rankings on the App Store?August 3, 2023Discover the key factors that influence App Store rankings. Emily Sugrue App Growth Consultant at AppTweak
Top Growth Hacks for Mobile App Retargeting CampaignsAugust 1, 2023Dive into these top growth hacks for running successful app retargeting campaigns. Angela Humphrey VP of Business Development at YouAppi
6 Ways to Use Reporting Studio to Measure App PerformanceJuly 24, 2023Reporting is essential to mobile marketing; the most successful app and game companies regularly evaluate the impact and ROI (return … Antoine Bentin Product Manager
Unlock New App Market Data: AppDNA in Market IntelligenceJuly 13, 2023For mobile marketers, making sure your app performs well in its market requires a deep understanding of trends and user … Georgia Shepherd Product Marketing Manager at AppTweak
How to Analyze Apple Search Ads Performance?June 29, 2023Learn what Apple Search Ads Analytics is and how you can leverage its insights effectively. Suleika Vanmaele App Growth Consultant at AppTweak
10 Mobile App Monetization StrategiesJune 27, 2023Dive into these 10 mobile app monetization strategies for your mobile app or game. Raquel Ríos Marketing Specialist at Tappx
ASO Hacks & Tips to Grow Your Apps & GamesJune 20, 2023Consider these ASO hacks to take your app or game to the next level! Mariia Chernoplyokova ASO Manager at MY.GAMES
Custom Product Pages Now on AppTweak: App Store ExamplesJune 20, 2023Read this blog to find practical examples of App Store custom product pages, detected directly on AppTweak. Flavien Eyer Product Manager at AppTweak
iOS 17 Announcements: What Does Apple Have in Store for ASO?June 14, 2023Check out these biggest iOS 17 announcements that will have an impact on ASO. Simon Thillay Head of ASO at AppTweak
Apple Search Ads: Do’s & Don’ts for App Store CampaignsJune 14, 2023In this blog, we highlight best practices and pitfalls to avoid to help you get the most from Apple Search … Justin Duckers App Growth Consultant at AppTweak
ASO Conference 2023 Part 2 Recap: Advanced Topics in ASOJune 12, 2023Discover the main insights from the ASO Conference, where we look closely at AI, ASO for crypto apps, and iOS … Simon Thillay Head of ASO at AppTweak
ASO Conference 2023 Part 1 Recap: ASO FundamentalsJune 12, 2023Read this blog recap for insights & takeaways at the 6th ASO Conference in Berlin. Simon Thillay Head of ASO at AppTweak
10 Tips to Optimize Your App PaywallJune 12, 2023Keep these 10 tips in mind to successfully optimize your app paywall. Bomee Lafitte Content Marketing Manager Purchasely
How to Choose Keywords for Apple Search Ads Campaigns?June 6, 2023Learn how to choose the most effective keywords to maximize the performance of your ASA campaigns. Suleika Vanmaele App Growth Consultant at AppTweak
Review Management: Save Time & Reply to Reviews with GPT-4June 6, 2023Powered by GPT-4, Review Management by AppTweak helps you save time managing & replying to app store reviews. Georgia Shepherd Product Marketing Manager at AppTweak
Apple Search Ads Manager: Create ASA Campaigns from AppTweakMay 23, 2023AppTweak is extremely excited (and very proud) to launch Search Ads Manager, a brand-new product to help you create and … Georgia Shepherd Product Marketing Manager at AppTweak
Double the Insights, Double the Impact: Union of ASO & MMPMay 17, 2023App store, paid ad, and in-app marketing strategies should work together harmoniously to build a comprehensive approach to app promotion. … Alix Carman Content Writer at Adjust
AI Tools to Grow Mobile Apps & Games in AppTweakMay 17, 2023Read this blog to discover AppTweak’s best AI-powered features. Olivier Verdin CEO & Co-founder at AppTweak
Google I/O Announcements 2023: RecapMay 12, 2023Read this blog recap about the biggest announcements from Google I/0 2023. Simon Thillay Head of ASO at AppTweak
How to Leverage Custom Product Pages for Apple Search AdsMay 4, 2023Understand how to leverage custom product pages to optimize your ASA campaigns. Justin Duckers App Growth Consultant at AppTweak
App Store Optimization for B2B AppsMay 4, 2023Boost your B2B app’s visibility in the app stores with these practical ASO tips. Emily Sugrue App Growth Consultant at AppTweak
10 Ways to Drive Traffic to Your AppMay 4, 2023Boost traffic to your app with these proven strategies. Valeria Rusu App Growth Consultant at AppTweak
5 Tips & Insights to Grow Your AppApril 28, 2023Dive into these expert tips to drive growth to your apps in the app stores. Taya Franchville App Growth Consultant at AppTweak
A New Look to Support Our New Vision & GoalsApril 27, 2023AppTweak has a new look, reflecting our vision to be the trusted app store acquisition partner for mobile leaders. Olivier Verdin CEO & Co-founder at AppTweak
Recap & Insights: 2023 App Marketing Conference in IndiaApril 25, 2023Read this recap of the insightful speaker sessions at App Marketing Conference 2023 in India hosted by AppTweak. Rachana Pinto Sales and Marketing Intern
A Recap of the App Marketing Awards in India 2023April 25, 2023The App Marketing Awards India 2023 recognized teams and companies embracing technology for app growth. Shanya Jalan Sales and Marketing Intern
Now Integrate Your Adjust Data in AppTweak!April 20, 2023Our ASO platform is an all-in-one solution to help you optimize and monitor your app’s performance. With Reporting Studio, we’ve … Georgia Shepherd Product Marketing Manager at AppTweak
How to Successfully Transition from SKAN 3 to SKAN 4April 14, 2023Discover how to transition to SKAN 4 with this latest guide. John Koetsier VP Insights at Singular
Why is Android Vitals Important for ASO?April 11, 2023Learn how Android vitals can improve your ASO game. Justin Duckers App Growth Consultant at AppTweak
ASO Tips for Hyper-Casual Mobile GamesApril 6, 2023Master these ASO tips to boost your hyper-casual mobile game on the app stores. Emily Sugrue App Growth Consultant at AppTweak
AI in ASO: Developing a New Model for Mining User ReviewsMarch 30, 2023Discover how AI can help obtain valuable insights from app user reviews. Simon Thillay Head of ASO at AppTweak
Mobile App Retention Tactics for Subscription AppsMarch 29, 2023Read these effective tips on app retention to build a loyal user base. Nataly Aleksakhina Head of Marketing at Apphud
ASO Pre-Launch Strategy: Why & How to Get StartedMarch 29, 2023Discover the benefits of soft launching your app & define your ASO pre-launch strategy. Sarah B. Touimi Senior App Growth Consultant at AppTweak
Benefits of Reporting Studio for Your App BusinessMarch 27, 2023Learn how AppTweak’s Reporting Studio can add value to your app business. Georgia Shepherd Product Marketing Manager at AppTweak
The Importance of Concept Validation in App DevelopmentMarch 27, 2023Discover how concept validation is crucial for app development. Senni Nurmi Head of Marketing at Geeklab
App Store Localization: Primary and Secondary LanguagesMarch 23, 2023Learn about the benefits of cross-localization on the App Store. Ian Pernia Senior App Growth Consultant at AppTweak
Impact of App Store Ratings & Reviews on App VisibilityMarch 23, 2023Discover the impact of ratings & reviews on your app visibility. Anthony Ansuncion App Growth Consultant at AppTweak
AppTweak Receives ISO/IEC 27001 CertificationMarch 23, 2023Read this blog to learn all about data security at AppTweak. Georgia Shepherd Product Marketing Manager at AppTweak
ChatGPT Prompts for App Store OptimizationMarch 16, 2023Learn how ChatGPT can make your ASO strategy more efficient. Suleika Vanmaele App Growth Consultant at AppTweak
Defining App Store Connect MetricsMarch 16, 2023Get familiar with the metrics in App Store Connect to improve your app visibility. Justin Duckers App Growth Consultant at AppTweak
Mobile Gaming Market Trends 2023: GameDNA ReportMarch 14, 2023Download this report to find advanced data on the mobile gaming market, powered by AppTweak’s unique game taxonomy, GameDNA. Georgia Shepherd Product Marketing Manager at AppTweak
Most Common ASO Mistakes & How to Avoid ThemMarch 9, 2023Check out these most common ASO mistakes that you should avoid. Yuliya Tsimokhava ASO Manager at SplitMetrics Agency
Apple Search Ads: Tips & Best PracticesMarch 2, 2023Optimize your Apple Search Ads campaign with these best practices. Ian Pernia Senior App Growth Consultant at AppTweak
Reporting Studio: Unlock the Value of Your App DataFebruary 27, 2023Build custom ASO reports in seconds with AppTweak’s Reporting Studio. Georgia Shepherd Product Marketing Manager at AppTweak
4 Tips to Monitor & Manage App Reviews & RatingsFebruary 16, 2023Find out how to monitor app reviews and ratings to drive conversion. Taya Franchville App Growth Consultant at AppTweak
7 ASO Techniques & Tactics for Mobile Game CompaniesFebruary 14, 2023Set your game apart with these valuable ASO techniques. Justin Duckers App Growth Consultant at AppTweak
Smart Insights: Monitor Competitors & App Store UpdatesFebruary 13, 2023Get an edge over your competitors with AppTweak’s Smart Insights in Slack. Georgia Shepherd Product Marketing Manager at AppTweak
Learnings Gained from Reverse Engineering the App StoresFebruary 3, 2023Discover how the app stores convert and match an app’s metadata to user behavior. Lucas Riedinger Product Manager at AppTweak
How Search Ads Can Boost Your App’s Organic Keyword RankingsFebruary 3, 2023Find out how Search Ads can help you grow your organic keyword rankings. Lucas Riedinger Product Manager at AppTweak
A Guide to Apple Search AdsJanuary 25, 2023Discover how Apple Search Ads can complement your ASO. Ian Pernia Senior App Growth Consultant at AppTweak
ASO with AppTweak: Course & CertificationJanuary 24, 2023Grow your ASO knowledge with ASO with AppTweak course & certification. Oriane Ineza Content Marketing Specialist
What are the Different Traffic Sources of Google Play & iOS?January 23, 2023Discover the different traffic sources of Google Play and iOS. Suleika Vanmaele App Growth Consultant at AppTweak
How to Localize Your App for SingaporeJanuary 23, 2023Discover how to localize your app/game for Singapore. Justin Duckers App Growth Consultant at AppTweak
App Store Optimization: Trends and Challenges for 2023January 23, 2023Discover the trends & challenges for ASO in 2023. Simon Thillay Head of ASO at AppTweak
Introducing GameDNA: Enhanced ASO Insights for Mobile GamesJanuary 19, 2023Introducing: GameDNA, our unique gaming taxonomy. Georgia Shepherd Product Marketing Manager at AppTweak
How to Localize Your App for IndonesiaJanuary 9, 2023Localize your app/game for Indonesia with these simple tips. Justin Duckers App Growth Consultant at AppTweak
App Name Guidelines and Best PracticesJanuary 9, 2023Choosing an app name (or title) isn’t as easy as it sounds. The app title is one of the first … Emily Sugrue App Growth Consultant at AppTweak
How to Respond to (Good and Bad) App ReviewsJanuary 4, 2023Learn the best ways to reply to positive & negative app store reviews. Valeria Rusu App Growth Consultant at AppTweak
Tips to Monitor ASO Performance & KPIs to Measure SuccessDecember 28, 2022Check out these easy tips & essential metrics to monitor your ASO performance. Valeria Rusu App Growth Consultant at AppTweak
Impact of FIFA World Cup 2022 on the App StoresDecember 23, 2022In this blog, we will look at the impact of FIFA 2022 on the app stores. Ian Pernia Senior App Growth Consultant at AppTweak
Most Downloaded Trading Apps in 2022December 21, 2022Learn more about trends in trading apps thanks to AppTweak’s new AppDNA. Oriane Ineza Content Marketing Specialist
2022 Product Recap: Why We’re App Data Platform of the YearDecember 19, 2022Another year is drawing to an end–and what a year it’s been! We’re incredibly proud of the innovation we have … Georgia Shepherd Product Marketing Manager at AppTweak
Phiture Chooses AppTweak as Preferred App Data ProviderDecember 15, 2022Phiture chooses AppTweak to unlock growth for the world’s biggest apps. Lea Marrazzo Inbound Marketing Manager
AppTweak Wins Best App Data Platform at App Growth AwardsDecember 9, 2022AppTweak wins the Best Data Platform at the App Growth Awards 2022. This award is a recognition of our team’s … Sukanya Sur Content Marketing Manager
Impact of Black Friday on Shopping Apps [2022]December 1, 2022As we enter the heart of the shopping season in 2022, Black Friday hit a record online spending despite inflationary … Anthony Ansuncion App Growth Consultant at AppTweak
Most Downloaded OTT Streaming Apps in 2022November 30, 2022In an effort to break down the complexity of the stores and help app marketers and UA teams make confident … Oriane Ineza Content Marketing Specialist
Most Downloaded Fitness and Workout Apps in 2022November 28, 2022To empower app marketers, AppTweak created AppDNA, a unique classification model that divides app store categories into more comprehensive classifications … Oriane Ineza Content Marketing Specialist
How to Localize Your App for VietnamNovember 23, 2022Consider these expert tips to localize your app or game for Vietnam. Justin Duckers App Growth Consultant at AppTweak
Most Downloaded Fashion Apps in 2022November 21, 2022Recently, AppTweak has launched AppDNA, a unique taxonomy that divides app store categories into more precise classifications to better match … Oriane Ineza Content Marketing Specialist
Gain Advanced App Store Insights with New AppDNA AI TaxonomyNovember 17, 2022AppTweak is proud to launch AppDNA, a robust taxonomy that paints a more precise and comprehensive picture of the app … Georgia Shepherd Product Marketing Manager at AppTweak
How to Localize Your App for ChinaNovember 16, 2022Read these tips to localize your app/game successfully for China. Sarah B. Touimi Senior App Growth Consultant at AppTweak
What is App Store Optimization & Why is ASO Important?November 16, 2022Learn everything you need to know about App Store Optimization in this exclusive guide. Alexandra De Clerck CMO at AppTweak
How to Localize Your App for JapanNovember 16, 2022Check out these tips to localize your app or game for Japan. Sarah B. Touimi Senior App Growth Consultant at AppTweak
6 Tips to Identify Your Main Competitors on the App StoresNovember 10, 2022At AppTweak, we emphasize the importance of continuously comparing your app with your competitors for ASO. However, identifying the right … Anne Jamet Product Manager
App Seasonality: Trends & Tips for the Holiday SeasonNovember 9, 2022The end of the year is a time with high seasonality effects on the App Store and Google Play; depending … Shaelyn Rhinehart Former ASO Expert at AppTweak
6 Best Practices to Optimize Your App’s Long DescriptionNovember 8, 2022Your app’s description is an essential part of your app store listing that you should never forget to optimize. It … Anthony Ansuncion App Growth Consultant at AppTweak
How to Optimize Your ASO for Black Friday & Cyber MondayNovember 8, 2022November is a big month for the retail sector with major marketing events like Black Friday and Cyber Monday coming … Lucas Riedinger Product Manager at AppTweak
How to Optimize Your App Screenshots to Boost App DownloadsNovember 7, 2022Screenshots are one of the most important elements on your app page to help users decide whether or not to … Taya Franchville App Growth Consultant at AppTweak
Most Popular App Store Keywords During Holiday SeasonNovember 4, 2022The fast-approaching holiday season brings app marketers a chance to entice more app users by promoting seasonal content. To help … Oriane Ineza Content Marketing Specialist
How & Why to Track App Performance Worldwide on AppTweakOctober 26, 2022The most successful apps are able to adapt their international growth strategies to the needs and expectations of specific markets. … Justine De Halleux Product Manager
10 Tips for Designing a Mobile App IconOctober 19, 2022App icons play a very important role in the click-through rate (CTR) of a mobile application. Just like in real … Taya Franchville App Growth Consultant at AppTweak
How to Lower Cost per Install (CPI) with ASOOctober 13, 2022Discover how to lower your app’s cost per install and get the most out of your paid campaigns. Lucas Riedinger Product Manager at AppTweak
A/B Testing in ASO: A Guide for BeginnersOctober 12, 2022App marketers often wonder how to drive more users to download their apps. This is where A/B testing comes in. … Justin Duckers App Growth Consultant at AppTweak
7 Valuable Marketing Tips to Showcase Your New GameSeptember 30, 2022Discover the basics of mobile game marketing & the various channels to promote your mobile game. Deepali Kishtwal Freelance content writer
Promote Your App with New Apple Search Ads PlacementsSeptember 29, 2022In 2016, Apple first launched Apple Search Ads (ASA) in App Store search results. In September 2021, it began asking … Ian Pernia Senior App Growth Consultant at AppTweak
Store Listing Experiments: A Guide to Play Store A/B TestingSeptember 26, 2022Boosting your app’s visibility through metadata optimization, an increased category ranking, or being featured is great, but this is only … Anthony Ansuncion App Growth Consultant at AppTweak
iOS 16 Release: What’s New for ASO?September 14, 2022For Apple customers and mobile marketers, September is usually a busy month with the annual unveiling of a new iPhone … Simon Thillay Head of ASO at AppTweak
How to Increase Your App’s Conversion RateSeptember 12, 2022With over 4.7 million apps on the App Store and 2.6 million apps on the Google Play Store in 2022 … Sukanya Sur Content Marketing Manager
The Most Popular App Store Keywords of 2022September 7, 2022What were the most searched terms on the App Store in 2022? We looked at 6 of the largest app … Anthony Ansuncion App Growth Consultant at AppTweak
How & Why to Monitor App Store Algorithm Updates for ASOSeptember 1, 2022Seeing your app rankings drastically decrease for a lot of keywords is naturally very concerning. But if your app suddenly … Anne Jamet Product Manager
Google Play Promotional Content (LiveOps): Best PracticesAugust 30, 2022Learn how Google Play’s promotional content (LiveOps) can boost your app user engagement. For both apps and games, promotional content … Ian Pernia Senior App Growth Consultant at AppTweak
Promotional Content & In-App Events Now on AppTweakAugust 4, 2022Know how AppTweak provides insights on in-app events & promotional content. Flavien Eyer Product Manager at AppTweak
Monitor App Store Ratings & Compare with CompetitorsJuly 26, 2022Find out how you can use AppTweak’s revamped Ratings section to monitor your app ratings over time. Flavien Eyer Product Manager at AppTweak
Get Powerful Keyword Suggestions via Our App Store APIJuly 26, 2022Do you find yourself wasting time on super repetitive ASO tasks? Our App Store API allows you to automate and … Antoine Bentin Product Manager
How to Increase App Installs with Tough CompetitionJuly 7, 2022The mobile app industry has seen massive growth over the past few years. With nearly 4 million apps and games … Sukanya Sur Content Marketing Manager
AppTweak’s New App Store API: Visualize Mobile & ASO Data Your WayJuly 6, 2022Our new App Store API is now live! Want to visualize AppTweak data, your way? Trying to boost your ASO … Antoine Bentin Product Manager
How to Improve ASO With Long-Tail KeywordsJune 29, 2022Keyword optimization is a pillar of any ASO strategy. But how do you ensure maximum performance for the keywords you … Florentin Zachary Product Manager at AppTweak
Brainstorm List: Build Your Keyword List in Just a ClickJune 13, 2022Tired of constantly looking for new keywords for your app? Out of inspiration on which keywords you should be targeting … Marie-Laure Cruyt CPO at AppTweak
KPIs to Select the Best App Keywords: Volume, Relevancy & MoreJune 8, 2022When optimizing an app for the App Store or Google Play, you want to find the best keywords possible. You … Lucas Riedinger Product Manager at AppTweak
How Many Downloads Does Your App Need to Reach Top Rankings?June 8, 2022Ever wondered how many daily downloads your app needs to get a chance to reach the top 10 charts? How … Taya Franchville App Growth Consultant at AppTweak
7 App Store Creative Trends You Can’t Miss in 2022June 7, 2022Identify the 7 creative trends for apps predominant in 2022. Anastasia Starovoytova Content Manager at SplitMetrics
AppTweak Unveils Atlas, the First App Store Semantic EngineJune 6, 2022With the release of Atlas, the first App Store Semantic Engine, AppTweak is proud to be the first (and only) … Elise Darche Data Scientist
Get Advanced Insights About Your App’s FeaturingsJune 3, 2022Good news – we have completely revamped our Featurings section! After conducting multiple feedback sessions, client interviews, design iterations, and … Florentin Zachary Product Manager at AppTweak
Beginner’s Guide to App Localization on Google PlayJune 2, 2022Learn about app localization on Google Play and the locales your app can appear in. Ian Pernia Senior App Growth Consultant at AppTweak
Google Play Announcements: ASO 2.0 is Here!May 19, 2022Learn about the significant updates and new product features arriving on Google Play in 2022. Simon Thillay Head of ASO at AppTweak
ASO Conference 2022 Recap: Talks, Topics & InsightsMay 18, 2022Last Wednesday, May 11, marked the return of the ASO Conference in Berlin after two COVID years that forced organizer … Simon Thillay Head of ASO at AppTweak
Test & Visualize New Metadata on the App Store & Google PlayMay 16, 2022The App Store and Google Play can be very restrictive regarding new metadata uploaded to the consoles – creatives require … Flavien Eyer Product Manager at AppTweak
Product Page Optimization (PPO): App Store A/B Testing GuideMay 9, 2022Learn how you can make your App Store product page more effective with product page optimization. Sukanya Sur Content Marketing Manager
iOS 15 Custom Product Pages (CPP) & Their Impact on ASOMay 9, 2022On December 8, 2021, Apple released highly anticipated and significant new features for App Store Optimization (ASO), including in-app events, … Simon Thillay Head of ASO at AppTweak
App Screenshot, Icon, Video Size Guidelines for iOS & AndroidMay 3, 2022Discover the size and format guidelines for app visuals on iOS and Android. Georgia Shepherd Product Marketing Manager at AppTweak
How to Drive More Organic Downloads to Your AppApril 29, 2022Find out how to organically grow your app traffic with ASO. Simon Thillay Head of ASO at AppTweak
Brand vs. Generic Keyword Optimization for App Store SearchApril 27, 2022Analyzing the breakdown of generic vs. brand keywords is important when optimizing your app’s metadata. Generic keywords are those which … Taya Franchville App Growth Consultant at AppTweak
Strategies & Best Practices for iOS 15 In-App EventsApril 26, 2022After being officially announced during Apple’s Worldwide Developers Conference in June 2021, in-app events (IAEs) quickly became one of the … Ian Pernia Senior App Growth Consultant at AppTweak
Compare Your App Metadata to Category Benchmark & ASO TrendsApril 26, 2022So, you’re publishing your app on the App Store or Google Play. Should you add a preview video to your … Flavien Eyer Product Manager at AppTweak
App Growth Summit + ASO & Growth Strategy Breakfast NYCApril 22, 2022App Growth Summit New York – April 13, 2022 Taya Franchville App Growth Consultant at AppTweak
Discover 10 Hidden Gems on AppTweak for Efficient ASO WorkApril 21, 2022AppTweak’s leading ASO tool has undergone a considerable makeover over the past few years, and some interesting innovations might have … Sukanya Sur Content Marketing Manager
App Publisher Insights Now Available in Market IntelligenceApril 13, 2022Great news! Our Market Intelligence add-on now includes valuable insights on the top app publishers around the world. In the … Katharina Pilz Product Manager
How to Build & Structure a Powerful ASO Team for Your AppApril 7, 2022Read our expert tips on how to build and structure a successful ASO team for your app. Simon Thillay Head of ASO at AppTweak
ASO Breakfast: How to Adapt Your Creative Strategy for iOS 15April 5, 2022On Friday, March 25, 2022, AppTweak and Redbox came together for an ASO conference that was preceded by an appetizing … Lea Marrazzo Inbound Marketing Manager
Optimizing Your App Title: Keywords vs. Brand NameMarch 23, 2022An app title represents space to showcase your app’s name and branding; however, it also has far more potential than … Galy Haleblian Account Manager at AppTweak
Reasons to Connect Your Apple & Google ConsoleMarch 14, 2022You are probably aware that it is possible to connect your Apple App Store and Google Play Store consoles to … Marie-Laure Cruyt CPO at AppTweak
AppTweak & Phiture Co-Author Advanced ASO Book 2022 EditionMarch 7, 2022We have HUGE news! With the shared goal of educating the ASO community, AppTweak has partnered with Phiture to co-author … Georgia Shepherd Product Marketing Manager at AppTweak
How to Localize Your App for IndiaFebruary 24, 2022Learn these best practices to localize your app/game for India. Madeleine Hoy App Growth Consultant at AppTweak
How to Select the Best Keywords for Your AppFebruary 16, 2022So you’ve decided to optimize your app metadata and are wondering how to identify the most relevant keywords for your … Florentin Zachary Product Manager at AppTweak
The Biggest Mistake UA Managers Make (Overlooking ASO)February 7, 2022Learn how UA & ASO play critical roles in the app conversion funnel. Shaelyn Rhinehart Former ASO Expert at AppTweak
User Activation: How to Deliver Value & Earn MoreJanuary 27, 2022Check out these actionable tips for effective app user activation & retention. Elena Kozlova Content Marketing Manager at Pushwoosh.
Monitor Performance of All Your Ranked App Store KeywordsJanuary 21, 2022Are you tired of repeatedly building keyword lists as part of your App Store Optimization work? Worry not—AppTweak has you … Florentin Zachary Product Manager at AppTweak
App Store Optimization Trends for 2022January 12, 2022As 2021 was a particularly significant year for ASO, it’s now the perfect time to speculate the changes in App … Simon Thillay Head of ASO at AppTweak
App Download Estimates Explained by our Data ScientistsJanuary 3, 2022Thanks to its leading position in the ASO industry, AppTweak has accumulated a history of 7+ years of mobile app … Marie-Laure Cruyt CPO at AppTweak
Complete List of Available Google Play Tags [2022]January 3, 2022Besides choosing a category for your app or game, Google also allows you to add tags. Tags, according to Google, … Alexandra De Clerck CMO at AppTweak
App Store Awards: Reviewing Apple’s Top Apps & Games of 2021December 21, 2021At the end of each year, Apple releases its winners of the App Store Awards! These awards showcase the best … Lucas Riedinger Product Manager at AppTweak
Health & Fitness Seasonality Trends for App MarketingDecember 17, 2021One of the verticals that saw the most astronomical growth during COVID-19 and through subsequent lockdowns around the world was … Aleksei Feklisov Head of Analytics at App Growth Network
2021 Recap: A Major Year in ASODecember 16, 20212021 was a much-anticipated year for app marketing, with the app ecosystem starting the year on an all-time high! At … Simon Thillay Head of ASO at AppTweak
AppTweak 2021 Recap: A Year of Impressive Product Updates!December 15, 20212021 is already coming to an end, and what a year! We’ve steadily adapted to our new working schedule, combining … Marie-Laure Cruyt CPO at AppTweak
AppTweak Wins ASO Tool of the Year at App Growth Awards!December 7, 2021We’re ending 2021 on a high! We are so happy to announce that AppTweak was named “ASO Tool of the … Georgia Shepherd Product Marketing Manager at AppTweak
Why Is My App Losing Organic Downloads (iOS & Google Play)?December 3, 2021Seeing your app lose downloads might be concerning at first, as downloads are one of the most important KPIs for … Galy Haleblian Account Manager at AppTweak
ASO Guide: How to Optimize your App Store Product PageNovember 30, 2021Almost all users eventually land on your app product page before downloading it. Whether they clicked a video ad on … Galy Haleblian Account Manager at AppTweak
AppTweak: Fast 50 Tech Company for Third Year in a RowNovember 26, 2021AppTweak has done it again! We are thrilled to be part of the 50 fastest-growing technology companies in Belgium for … Lea Marrazzo Inbound Marketing Manager
App Store Optimization (ASO) Guide for Google PlayNovember 25, 2021App stores are competitive marketplaces, and your app can easily be lost among thousands of others. Of course, developing a … Agathe Pradat App Growth Consultant at AppTweak
How ASO Can Help Improve Data-Driven Customer EngagementNovember 19, 2021This is a guest blog based on the contents of this MoEngage #GROWTH Maestros, drawing on practical examples and actionable … Rajarshi Choudhuri Senior Content Marketing Manager at MoEngage
Google Play’s Metadata Policy Changes: What Happened?November 3, 2021In April 2021, Google announced some significant changes concerning “guidance to improve your app quality and discovery on Google Play” … Madeleine Hoy App Growth Consultant at AppTweak
How to Analyze App Store Reviews to Get Product InsightsOctober 20, 2021Get interesting insights from AppTweak on how users perceive your app. Flavien Eyer Product Manager at AppTweak
Leveraging App Store Optimization (ASO) for User AcquisitionOctober 20, 2021Most developers create mobile apps with the aim of driving as many downloads as possible. As such, the work of … Karan Lakhwani Head of Business Development India at AppTweak
Get Ready for Product Page Optimization: iOS 15 A/B TestingOctober 12, 2021In June 2021, Apple announced a new App Store Connect functionality that has been long-awaited by App Store Optimization practitioners: … Simon Thillay Head of ASO at AppTweak
How to Get Your App Featured on the App Store & Google PlayOctober 11, 2021Find out how you can get your app featured on the app stores! Agathe Pradat App Growth Consultant at AppTweak
Grow Your App with AppTweak’s New App Market IntelligenceSeptember 30, 2021AppTweak’s new Market Intelligence interface has just gone live! We know that it is extremely important to identify the countries … Flavien Eyer Product Manager at AppTweak
Top Chart Trends: Leading Apps & Games on the App StoreSeptember 27, 2021We are all familiar with the apps and games that everyone uses on a daily basis, but for how long … Florentin Zachary Product Manager at AppTweak
Monitor App Reviews Over Time & Compare With CompetitorsSeptember 22, 2021Reviews and ratings show you how well your app is perceived over time. For example, your customers’ perception of your … Flavien Eyer Product Manager at AppTweak
Why & How to Reply to App Store ReviewsSeptember 6, 2021Dive into these insightful tips to reply to different types of reviews on the app stores. Galy Haleblian Account Manager at AppTweak
AppTweak ASO Tool Available in Simplified Chinese & KoreanSeptember 6, 2021With the immense growth of the international mobile app market, App Store Optimization (ASO) is becoming increasingly necessary to promote … Olivier Verdin CEO & Co-founder at AppTweak
Creative Optimization & Localization With AppTweakSeptember 1, 2021Uncover the importance of optimizing & localizing your app creatives. Georgia Shepherd Product Marketing Manager at AppTweak
Google Play Custom Store Listings & How to Use ThemSeptember 1, 2021Understand how Google Play’s custom store listings work & read our tips to get the most out of this feature. Simon Thillay Head of ASO at AppTweak
Preview Your App Page in Dark Mode on AppTweakAugust 26, 2021According to a 2020 study from Android Authority of over 2,500 participants, “an overwhelming 81.9% of Android Authority readers use … Marie-Laure Cruyt CPO at AppTweak
What Are In-App Events & How Do They Impact ASO?August 26, 2021This article was written in collaboration with Storemaven. Alexandra De Clerck CMO at AppTweak
In-App Advertising: Fine Balance Between Art and ScienceAugust 12, 2021Check out these best practices on in-app advertising strategies. Diksha Sahni Senior Content Marketing Manager at Affle’s MAAS
How Customer Retention Can Boost ASO EffortsAugust 6, 2021Learn how customer retention strategies can maximize your ASO efforts. Pulkit Jain
Measuring the Effects of App Updates on Keyword VisibilityAugust 1, 2021At its core, App Store Optimization (ASO) requires updating apps and their store listings with the purpose of increasing visibility … Roni Rechanik Senior ASO Analyst
How to Shorten Your App Title on the Play StoreJuly 29, 2021In April 2021, Google announced upcoming policy changes for app metadata and new guidelines for creative assets. One of the … Madeleine Hoy App Growth Consultant at AppTweak
ASO Review #4: Hotels.com vs Booking.comJuly 15, 2021Welcome to another ASO Review! In November 2020, we started a series comparing the ASO efforts of two industry leaders … Madeleine Hoy App Growth Consultant at AppTweak
How to Localize Your App in Brazilian PortugueseJuly 4, 2021Read these tips to localize your app/game in Brazilian Portuguese. Sarah B. Touimi Senior App Growth Consultant at AppTweak
How Long Do Apps & Games Stay in the App Store Top Charts?June 15, 2021Have you ever wondered how volatile each App Store category is? We all know that some categories are more competitive … Florentin Zachary Product Manager at AppTweak
Interview with an ASO Expert: How to Find the Best ASO ToolJune 14, 2021Finding the best ASO tool for an app or game is a major challenge for today’s mobile marketers. With many … Karan Lakhwani Head of Business Development India at AppTweak
Apple’s iOS 15 Reveal: What Will Change for ASOJune 8, 2021Earlier this week, Apple hosted their annual World Wide Developer Conference and unveiled a large list of changes coming to … Simon Thillay Head of ASO at AppTweak
Measuring Cannibalization in Apple Search AdsJune 6, 2021The content of this article was first presented at the ASO Conference 2021 on June 3rd. Simon Thillay Head of ASO at AppTweak
Top ASO Lessons to Learn From Monitoring Your CompetitorsMay 6, 2021Competition monitoring is a vital part of any app store optimization (ASO) strategy. In this blog, we first explain how … Georgia Shepherd Product Marketing Manager at AppTweak
How to Use AppTweak Before Your App Launches in the StoresApril 16, 2021At AppTweak, we continuously strive to develop the #1 ASO tool that helps you at every step of your app … Sarah B. Touimi Senior App Growth Consultant at AppTweak
Get Alerts for Every Major Update in the App StoresApril 7, 2021They’re finally live! AppTweak has just released its Smart Insights feature, which will keep you up to date on the … Marie-Laure Cruyt CPO at AppTweak
AppTweak Raises $22 Million to Grow ASO Platform WorldwideApril 6, 2021Today is a big day. We are beyond excited to officially announce that AppTweak has raised $22 million in Series … Olivier Verdin CEO & Co-founder at AppTweak
Boost Downloads with App Store LocalizationMarch 25, 2021Follow these tips to successfully localize your app in any target market. Sarah B. Touimi Senior App Growth Consultant at AppTweak
How to Localize Your App for FranceMarch 21, 2021Read these useful tips to localize your app/game for France. Agathe Pradat App Growth Consultant at AppTweak
Preparing for IDFA deprecation with ASOMarch 17, 2021Originally announced during WWDC 2020, the App Track Transparency (ATT) framework has largely been considered to mean the de facto … Simon Thillay Head of ASO at AppTweak
Auto-translate Your List of Keywords into English in a ClickMarch 9, 2021Have you ever done ASO in a language you’re not familiar with? We do so all the time! We know … Marie-Laure Cruyt CPO at AppTweak
How to Get Started with App Store OptimizationMarch 8, 2021Get started with App Store Optimization with these simple tips & tricks. Georgia Shepherd Product Marketing Manager at AppTweak
AppTweak & Phiture Strengthen PartnershipMarch 5, 2021AppTweak and Phiture are excited to announce they have strengthened their partnership. Together, the two mobile marketing pioneers will collaborate … Alexandra De Clerck CMO at AppTweak
ASO Review #3: Match vs BumbleFebruary 19, 2021Welcome to another ASO Review. In November 2020, we started a series where we compare the ASO efforts of two … Alex Moulder Senior Account Manager
Robinhood: Impact of Negative Reviews on ASOFebruary 4, 2021On January 28th, the trading app Robinhood received over 220k negative reviews on Google Play in just one hour after … Agathe Pradat App Growth Consultant at AppTweak
The 5 Myths of ASOFebruary 4, 2021With the growing mobile market, opportunities rise and so does competition. One way of tackling the competition is to get … Pratham Hans Marwaha Former Business Developer at AppTweak
ASO Impact Graph: Easily Measure & Track ASO SuccessJanuary 28, 2021What was the impact of the latest Featuring on your app’s visibility? Did your last icon change have a positive … Carmen Longo Former Junior Product Manager at AppTweak
ASO Review #2: Fitbit vs Fitness CoachJanuary 27, 2021Welcome to another ASO Review. Last November, we started a series where we compare the ASO efforts of two industry … Galy Haleblian Account Manager at AppTweak
Analytics 2.0: A New Way to Monitor App PerformanceJanuary 17, 2021The Analytics section is a crucial part of AppTweak since that is where you can measure the impact of your … Carmen Longo Former Junior Product Manager at AppTweak
Do Singular or Plural Keywords Rank Differently in ASO?January 17, 2021It is widely considered that there is no need to target both plural and singular forms of a keyword because … Florentin Zachary Product Manager at AppTweak
What to expect for ASO in 2021January 10, 2021The transition to a new calendar year is often a good time to reflect on the past 12 months and … Simon Thillay Head of ASO at AppTweak
Updating ASO for the Holidays: What works (and doesn’t)December 22, 2020The holiday season is a festive time for many, with so much to celebrate. Christmas, Hanukkah, and Kwanzaa are some … Todd Simonson Former ASO Expert at AppTweak
AppTweak 2020 Product Review – Major HighlightsDecember 21, 2020I believe we can all agree that 2020 was a rather extraordinary year, with its highs and (mostly?) lows. That … Marie-Laure Cruyt CPO at AppTweak
AppTweak Hits Growth of 956.76%December 7, 2020We are proud to announce that for the second consecutive year AppTweak enters the top 10 in Deloitte’s 2020 Technology … Laurie Galazzo Chief Revenue Officer at AppTweak
How popular TV shows impact ASO & app downloadsDecember 2, 2020Last month, growth expert Thomas Petit started a passionate conversation on how TV (and movie) hits can impact the App … Simon Thillay Head of ASO at AppTweak
Discover Most Used Keywords per App Category [2020]November 30, 2020Do you want to know what are the most used keywords in your app’s category? Well here’s a nice insight! … Alex Moulder Senior Account Manager
Pitfalls to Avoid During your Mobile App LaunchNovember 25, 2020Mobile app development and management is a tricky space to compete in. The difference between a breakout app and a … Karan Lakhwani Head of Business Development India at AppTweak
iOS Nutrition Labels: Your App Data Collection PolicyNovember 16, 2020Earlier in November, Apple announced it was opening a section in its App Store Connect console for developers to start … Simon Thillay Head of ASO at AppTweak
ASO Review #1: Call of Duty® vs PUBG MOBILENovember 16, 2020Starting with this post, we are beginning a series of deep dives into the actual app store optimization efforts of … Todd Simonson Former ASO Expert at AppTweak
Discover the latest Smart Insights updatesNovember 11, 2020As you may know, we recently launched “Smart Insights”, AppTweak’s new alert system that will keep you informed about every … Carmen Longo Former Junior Product Manager at AppTweak
How to make meaningful AB Test interpretationsNovember 6, 2020In May our Head of ASO, Simon Thillay, posted a blog on how to run a reliable Google Play experiment … Alex Moulder Senior Account Manager
Start exploring our new top charts interfaceNovember 5, 2020A couple of months ago, we released our new top charts interface to allow more customisation. Even though this new … Flavien Eyer Product Manager at AppTweak
How to Add Keywords to Your App on Google PlayNovember 1, 2020If you are preparing to launch an app or starting to focus on keyword optimization, you may be wondering how … Alex Moulder Senior Account Manager
How to Localize Your App for KoreaOctober 28, 2020Have a look at these tips to localize your app/game successfully for Korea. Sarah B. Touimi Senior App Growth Consultant at AppTweak
What are App Clips and How to Use Them?October 22, 2020Find out everything about App Clips and how you can use them to demonstrate your app value. Simon Thillay Head of ASO at AppTweak
How YouTube Influencer Marketing Impacts App Downloads?October 14, 2020In this article, we’ll examine the impact of paid promotions in YouTube videos on app downloads. Florentin Zachary Product Manager at AppTweak
Google App Campaigns Now in Live SearchOctober 13, 2020Live Search on the app stores is a must-have feature for anyone doing ASO. Over the past years we have … Carmen Longo Former Junior Product Manager at AppTweak
Monitor your best keywords across countriesOctober 8, 2020If you regularly follow our product releases, you should be aware that a couple of months ago we launched the … Flavien Eyer Product Manager at AppTweak
Check out an app’s Google Tags in our Live SearchSeptember 30, 2020Today, when you search for a keyword in the Play Store, you will sometimes find a series of tags that … Marie-Laure Cruyt CPO at AppTweak
Compare App growth in your favorite Apple Top Charts!September 24, 2020Are you ready for Top Charts part 2? Months ago we published a blog on what you could do with … Flavien Eyer Product Manager at AppTweak
iOS 14: What’s new and how will it impact ASOSeptember 14, 2020Back in June, Apple virtually gave us a sneak peek of what would be new on iOS 14. Alongside a … Alexandra De Clerck CMO at AppTweak
AppTweak Expands in Asia: New Offices in India and JapanSeptember 10, 2020Over the last couple of years, AppTweak grew from one headquarter office in Brussels to 4 offices on 3 continents. … Laurie Galazzo Chief Revenue Officer at AppTweak
Check out our latest keyword tool updatesSeptember 1, 2020The keyword tool is by far one of our core AppTweak features, therefore, we’re constantly working on little (or big) … Marie-Laure Cruyt CPO at AppTweak
The Connection between Apple Search Ads & ASOAugust 27, 2020Analyze the vital connection between Apple Search Ads & ASO in this guest blog by Moburst. Matan Offer
The insights of Facebook Ads at your fingertips!August 27, 2020Ads on Facebook have become the most targeted form of advertising. With more than 2 billion users, it is a … Flavien Eyer Product Manager at AppTweak
How to create an effective ASO strategyAugust 24, 2020App Store Optimization (ASO) can be overwhelming. There are multiple ranking factors – from keywords and creatives to ratings, download … Alexandra De Clerck CMO at AppTweak
Most Popular Game Launches of 2020August 13, 2020With half of the year already in the books, it’s time to take a look at the games that have … Todd Simonson Former ASO Expert at AppTweak
Google Play Store Tags: What & How to Use ThemAugust 11, 2020Let’s dive deep into Google Play tags & why they should be a vital part of your ASO strategy. Alexandra De Clerck CMO at AppTweak
3 ASO-Steps to launch your app in a new countryAugust 6, 2020We’ve just added 16 new countries to our ASO tool, specifically for the Google Play Store. You can now carry … Marie-Laure Cruyt CPO at AppTweak
How to choose a category for your app or gameJuly 17, 2020Are you trying to decide what category to place your new game or app in? Or perhaps, you want to … Alex Moulder Senior Account Manager
Track your app’s share of voice on top keywordsJuly 15, 2020Have you ever wondered how often your ads were showing on the Play Store? With our new Google App Campaigns … Carmen Longo Former Junior Product Manager at AppTweak
Unveil on which keywords Google is placing your adJuly 1, 2020Exclusive Google App Campaigns data is now available on AppTweak! In other words, you can now browse through all the … Carmen Longo Former Junior Product Manager at AppTweak
Apple’s privacy updates and the Impact on ASOJuly 1, 2020Privacy has become an increasingly popular topic for mobile users in the last two years, leading to legislators introducing regulations … Simon Thillay Head of ASO at AppTweak
Why Can Your App’s Keyword Rankings Suddenly Drop?June 25, 2020When you begin working on ASO for an app, it’s likely that keyword rankings will be an important metric that … Alex Moulder Senior Account Manager
Compare your favorite App Store Top Charts!June 24, 2020We just revamped our Top Charts feature! Now you can compare charts in different countries, view the top chart’s history … Flavien Eyer Product Manager at AppTweak
How to decide which languages to localize your game intoJune 18, 2020As many new major markets emerge where English proficiency is low, localization becomes the ultimate way to break into those … Sarah B. Touimi Senior App Growth Consultant at AppTweak
Benchmark your app against its peer group!June 17, 2020AppTweak is a great tool to analyze your performance on the app stores and view insights from your competitors. However, … Flavien Eyer Product Manager at AppTweak
Why is ASO Important & What is the ImpactJune 4, 2020Annual worldwide app downloads have grown 45% in the last 3 years to a record of 204 billion, according to … Alexandra De Clerck CMO at AppTweak
AppTweak Now Shows Featured Apps from the Play StoreJune 3, 2020Discover where and when your app has been featured on Google Play with AppTweak. Flavien Eyer Product Manager at AppTweak
Track your keyword rankings across countriesMay 27, 2020Keywords are now available on App Intelligence! This means that you can follow keywords across different languages and countries to … Carmen Longo Former Junior Product Manager at AppTweak
Webinar & ASO Panel: Prepare Your Mobile Game RolloutMay 20, 2020When preparing for a mobile game launch there are many uncertainties: Laurie Galazzo Chief Revenue Officer at AppTweak
Improving A/B Tests reliability in Google PlayMay 20, 2020This article was also presented during the ASO Conference Online on May 13th, 2020. Simon Thillay Head of ASO at AppTweak
Discover our new export system and customize your reports!May 18, 2020We just revamped our export system and it is now easier than ever to export all your data from AppTweak. … Flavien Eyer Product Manager at AppTweak
ASO Conference 2020: Recap & LearningsMay 14, 2020When: May 13th, 2020 Florentin Zachary Product Manager at AppTweak
Discover our New and Improved Keyword ToolMay 12, 2020Keyword optimization has been the core of AppTweak since the early days. In the past years, new features have been … Carmen Longo Former Junior Product Manager at AppTweak
How smaller apps use ASO to rise in fitness categoryMay 11, 2020The last few months have seen a change in how we go about our personal fitness. With movement restricted and … Pratham Hans Marwaha Former Business Developer at AppTweak
ASO on Google Play: 5 Learnings from Case StudiesApril 29, 2020At the recent App Promotion Summit, London, which took place virtually due to Covid-19, AppTweak’s Chief Product Officer Marie-Laure Cruyt … Alex Moulder Senior Account Manager
App Revenue & Market Share Insights in Mobile IndustryApril 22, 2020We’ve now added the revenue dimension to our Market Share feature of the Market Intelligence Add-On. You can now measure … Marie-Laure Cruyt CPO at AppTweak
Search Trends & Top Apps in the Education CategoryApril 16, 2020Downloads in the education category have soared, mainly driven by the surge in apps to help students do their homework … Alexandra De Clerck CMO at AppTweak
Benchmark your app against its marketApril 15, 2020Have you ever wondered what your app’s market share is in a given country? Or how it is positioned compared … Marie-Laure Cruyt CPO at AppTweak
10 Tips to Build a Keyword List for Your AppApril 9, 2020With over 4 million apps in the Apple App Store and Google Play Store, the app store search results are … Candice Cheng Marketing Operations at AppTweak
The Impact of Google Play Tags on App VisibilityApril 7, 2020Impact of adding or updating Google Play tags Simon Thillay Head of ASO at AppTweak
How COVID 19 impacts app store search behaviourMarch 31, 2020Now people are advised to stay home, we’ve seen lots of movements in the App Stores. Apps like Zoom or … Alexandra De Clerck CMO at AppTweak
Which Factors Influence App Rankings on Google Play?March 25, 2020Discover which factors influence your app’s ranking on Google Play. Sukanya Sur Content Marketing Manager
Mobile App A/B Testing: 5 Mistakes to AvoidMarch 20, 2020This is a guest post by Jonathan Fishman, Director of Marketing at StoreMaven. Jonathan Fishman
Metadata Update Frequency: Compare to Your Category!March 19, 2020We are proud to announce that there is a new addition to AppTweak’s Timeline feature! The Update Frequency Benchmark will … Flavien Eyer Product Manager at AppTweak
Impact of Italy lockdown on mobile appsMarch 18, 2020It’s been about two weeks now that the Italian government has taken serious confinement measures to tackle the coronavirus outbreak. … Marie-Laure Cruyt CPO at AppTweak
Export App Store Connect and Google Play Console data by APIMarch 15, 2020If you have been doing ASO for some time, you must be familiar with App Store Connect and Google Play … Carmen Longo Former Junior Product Manager at AppTweak
How to Optimize Your iOS Keyword FieldMarch 14, 2020The iOS keyword field is an important ranking factor for apps on the App Store. It is not visible to … Gwenaëlle Kollegger
How to optimize ASO now you’re working from homeFebruary 28, 2020Last week many companies around the globe announced they were making arrangements for their workforce to work from home after … Simon Thillay Head of ASO at AppTweak
How Often Should You Update Your App Store Metadata?February 28, 2020ASO specialists all agree that keyword optimization is an iterative process and requires frequent updates. But how often should you … Simon Thillay Head of ASO at AppTweak
Spy on your competitors’ A/B tests on AndroidFebruary 27, 2020With our new A/B testing feature, AppTweak is giving you more insights than ever! Have you ever wondered what elements … Flavien Eyer Product Manager at AppTweak
Impact of Apple’s Trending Searches on ImpressionsFebruary 13, 2020Recently we studied the top Trending Searches to find out which apps were suggested most often in Apple’s Search Tab … Alexandra De Clerck CMO at AppTweak
ASO vs SEO: Why & How They Are DifferentFebruary 10, 2020App Store Optimization (ASO) is often referred to as ‘mobile SEO’ or ‘SEO for apps’. This analogy comes in pretty … Alexandra De Clerck CMO at AppTweak
Improve your Search Ads strategy across 59 countries!February 9, 2020Our Search Ads Intelligence feature is getting bigger! Now, you can benefit from the insight of 59 countries where Search … Flavien Eyer Product Manager at AppTweak
Plague Inc. Game Downloads Soar amid CoronavirusFebruary 5, 2020The coronavirus outbreak has been occupying the news for several weeks now, and it looks like it has even affected … Marie-Laure Cruyt CPO at AppTweak
How to optimize an app in JapaneseJanuary 30, 2020Did you know that the App Store allows localized metadata in 148 countries and the Google Play Store supports localized … Todd Simonson Former ASO Expert at AppTweak
Most Popular Revenue Models in the App StoresJanuary 22, 2020You may have noticed that Google revenue estimates have been available on AppTweak for a couple weeks. You can now … Carmen Longo Former Junior Product Manager at AppTweak
Close up on Trending EU Health & Fitness appsJanuary 14, 2020We all know that January is a big month for Health and Fitness apps. After the end-of-year festivities, people want … Marie-Laure Cruyt CPO at AppTweak
ASO in the App Store vs Google Play – 7 DifferencesJanuary 13, 2020Most app developers and marketers launch their app in both the App Store and Google Play. Although both stores serve … Alexandra De Clerck CMO at AppTweak
5 ASO Trends for 2020 You Need To Know AboutDecember 18, 2019What are the ASO trends you should watch out for? Recently, our ASO Experts got together to discuss what App … Simon Thillay Head of ASO at AppTweak
3 Case Studies on Factors Influencing App ReviewsDecember 11, 2019We all know that Reviews are a goldmine in terms of customer feedback. We’ve written a series of blogs on … Marie-Laure Cruyt CPO at AppTweak
ASO Ranking Factors Outside of KeywordsDecember 8, 2019App stores use complex algorithms to index and rank each app, relying on many factors that impact your app’s position … Sarah B. Touimi Senior App Growth Consultant at AppTweak
[INFOGRAPHIC] Apple’s Top Trending Searches of 2019December 5, 2019We have completely revamped our Trending Keywords section to make it more insightful. You can now find today’s Trending Keywords … Carmen Longo Former Junior Product Manager at AppTweak
Attribute Peaks in App Store Browse or Explore TrafficNovember 26, 2019With more than 3 million apps in the app stores, both Apple and Google are continuously trying to optimize their … Alexandra De Clerck CMO at AppTweak
2019 Deloitte Fast 50 Awards: AppTweak Growth Hits 1491.66%November 19, 2019We are proud to be recognized as the 6th fastest-growing technology company in Deloitte’s Belgium Fast 50 competition, achieving a … Laurie Galazzo Chief Revenue Officer at AppTweak
Use App Review Sentiment Analysis to Make Product DecisionsNovember 6, 2019We’ve just added a keyword density analysis to our Reviews and Rating section. AppTweak now automatically reveals the most repeated … Marie-Laure Cruyt CPO at AppTweak
Market Intelligence: A state of the EU Finance marketOctober 24, 2019This week we wanted to share another set of insights from our Market Intelligence Add-On, this time focusing on the … Marie-Laure Cruyt CPO at AppTweak
ASO Conference & TechCrunch Disrupt: Recap & ASO LearningsOctober 23, 2019ASO Conference New York – October 4th, 2019 Alexandra De Clerck CMO at AppTweak
[NEW]: Measure Your App’s Visibility in Similar AppsOctober 21, 2019Discover the traffic your competitors drive to your app through similar apps. Carmen Longo Former Junior Product Manager at AppTweak
Estimate the Organic Uplift of Your ASO UpdatesOctober 17, 2019Any ASO expert will tell you how painful it is to measure the actual impact of your ASO efforts, especially … Carmen Longo Former Junior Product Manager at AppTweak
ASO Meetup: Tips to get app featured & A/B Testing FrameworkOctober 16, 2019Last month as part of our main core values ‘Learn’ and ‘Play’, the AppTweak team partnered up with Omio and … Suzanne Tablas Former Marketing Executive at AppTweak
Get ready for Market Intelligence on AppTweakOctober 1, 2019Something big is coming on AppTweak… If you’re looking for new growth opportunities for your app, keep an eye out … Marie-Laure Cruyt CPO at AppTweak
Keyword Download Estimates Now Available for Google PlaySeptember 27, 2019You have been waiting for it… Monthly downloads per keywords for Android apps are now live on AppTweak! Discover which … Carmen Longo Former Junior Product Manager at AppTweak
What to Expect from iOS 13 and its Impact on ASOSeptember 4, 2019For a few years now, September has been an important time of year for app developers as it marks the … Simon Thillay Head of ASO at AppTweak
How to Localize Your App in Hebrew & Arabic?September 2, 2019Localize your app/game in Hebrew & Arabic with these best practices. Carmen Longo Former Junior Product Manager at AppTweak
Gamescom 2019: Biggest Announcements & TrendsAugust 28, 2019Gamescom is one of the biggest video game events worldwide! Suzanne Tablas Former Marketing Executive at AppTweak
Which keywords drive downloads to your app? Branded or Generic?August 26, 2019How do you treat brand against generic keywords in your ASO routine? We all know that the whole purpose of … Marie-Laure Cruyt CPO at AppTweak
[INFOGRAPHIC]: Countries with Most App DownloadsAugust 18, 2019Because we’re past half of the year, we wanted to take a step back to identify the most dominant countries … Suzanne Tablas Former Marketing Executive at AppTweak
Android Live Search Updated: Phone View & HistoryJuly 30, 2019Have you ever noticed how different a search on a Android device can be? Google presents mobile search results differently … Marie-Laure Cruyt CPO at AppTweak
FaceApp Went Viral – How This Can Impact Your ASOJuly 23, 2019FaceApp, an app that applies filters to photos to make people look older went viral in July. The app was … Alexandra De Clerck CMO at AppTweak
Do Accents on Mobile Search Matter for ASO?July 21, 2019Have you ever had to localize an app in a language that uses accents? Have you ever wondered how users … Marie-Laure Cruyt CPO at AppTweak
Understand the Impact of Being Featured on the App StoreJuly 8, 2019Measure the visibility your app is getting from Stories view on AppTweak. Marie-Laure Cruyt CPO at AppTweak
5 Tips to Easily Monitor Your ASO PerformanceJune 23, 2019Are you trying to figure out how to implement ASO in your daily routine? Read on, here are 5 easy … Suzanne Tablas Former Marketing Executive at AppTweak
How to Increase Ratings & Reviews with iOS Rating PromptJune 14, 2019Read these tips to implement an effective rating prompt for App Store users. Tim Jones
See the keywords a Story ranks for in Apple SearchMay 21, 2019We’re proud to announce another unique feature of the AppTweak ASO Tool! We’ve just added another great insight to our … Marie-Laure Cruyt CPO at AppTweak
See Where Your App Appears in the Apps or Games TabMay 8, 2019Our new Featured Apps tab now comes with the contents that are featured in Apple’s App and Games tab. You … Marie-Laure Cruyt CPO at AppTweak
Find Out Which Apps Got Featured in the Today TabApril 8, 2019You’ve probably had that situation where you check your app’s data in the App Store Connect and suddenly see a … Marie-Laure Cruyt CPO at AppTweak
See Which Apps Are Listed in ‘Similar Apps’April 1, 2019Which apps are Apple and Google associating to your app? Do your competitors have the same suggested apps? Which apps … Marie-Laure Cruyt CPO at AppTweak
New Keyword Picking Tool: Related KeywordsMarch 20, 2019We’ve added a new picking tool to AppTweak to help you find semantically related keywords. You can type any keyword … Marie-Laure Cruyt CPO at AppTweak
Ranking Difficulty & Chance Score Now on AppTweakMarch 13, 2019We’ve added two new indicators to our ASO Keyword Analysis tool that will help you more immediately identify which keywords … Marie-Laure Cruyt CPO at AppTweak
Track Daily App Performance & ASO KPIs on SlackMarch 6, 2019If you’re a Slack addict, this one’s for you. We’ve just made our daily ASO report available on slack. In … Marie-Laure Cruyt CPO at AppTweak
Discover the Number of App Installs Per KeywordFebruary 24, 2019We know you’ve been waiting for this. We’re very proud and excited to announce that we’ve just released an amazing … Marie-Laure Cruyt CPO at AppTweak
ASO Timeline – See other apps’ metadata updatesFebruary 13, 2019If you’ve been doing ASO for a while, you probably know that a good practice is to regularly update your … Marie-Laure Cruyt CPO at AppTweak
[Infographic] Mobile Games App Icon TrendsFebruary 6, 2019Out of curiosity, we had a look at the icons of the Top 50 games on the Google Play Store … Marie-Laure Cruyt CPO at AppTweak
Introducing App Conversion Rate BenchmarksJanuary 21, 2019Have you ever wondered if your conversion rate was above or below the average? Have you ever wanted to compare … Marie-Laure Cruyt CPO at AppTweak
Why & How to Monitor Competition in the App StoreJanuary 16, 2019Knowing the market in which you operate and who your competitors are is an important part of any business strategy. … Gwenaëlle Kollegger
All ASO Intelligence Data Now Available via APIJanuary 14, 2019Hurray! All AppTweak data can now be accessed via API. Thanks to our RESTful API, you can fetch worldwide ASO … Marie-Laure Cruyt CPO at AppTweak
Metadata Auto Translate Now Available in AppTweakJanuary 9, 2019When we released a keyword auto translate feature in our keyword analysis table, we got amazing feedback from our customers, … Marie-Laure Cruyt CPO at AppTweak
Top 4 App Store Updates & How They Impact ASO in 2019January 8, 2019The year 2018 has been an intense year in the ASO world! We have seen lots of changes happening in … Laurie Galazzo Chief Revenue Officer at AppTweak
Discover the Most Searched App Store Keywords of 2018January 2, 2019Check out this new blog for more recent insights on the most popular keywords: https://www.apptweak.com/en/aso-blog/the-most-popular-app-store-keywords Marie-Laure Cruyt CPO at AppTweak
[Infographic] Top Mobile Apps & GamesDecember 17, 2018The end of the year 2018 is already at our doorstep, and what a year! We decided to review 2018’s … Marie-Laure Cruyt CPO at AppTweak
AppTweak Awarded Best ASO Company of the YearDecember 6, 2018We’re extremely proud and happy to end this incredible year of 2018 by being awarded “Best ASO Company” at the … Laurie Galazzo Chief Revenue Officer at AppTweak
Export Google Install Keywords by Language on AppTweakNovember 15, 2018A couple of months ago Google released their Install keywords, giving you access to the keywords that bring most downloads … Marie-Laure Cruyt CPO at AppTweak
How Volatile Are Categories in the App Stores?November 13, 2018Getting into the top ranking of a category is a huge deal for apps and a very desirable goal for … Gwenaëlle Kollegger
Improve Your ASO and Search Ads with AppTweak Web ExtensionOctober 29, 2018We’re proud to announce the release of our new ASO & Search Ads free chrome extension! This little extension will … Marie-Laure Cruyt CPO at AppTweak
AppTweak: New Office in San Francisco Accelerates GrowthOctober 25, 2018We are excited to officially announce the opening of our new office in San Francisco! This new location will accelerate … Laurie Galazzo Chief Revenue Officer at AppTweak
Reviews & Ratings: Improve Your ASO with Customer FeedbackOctober 17, 2018Reviews and Ratings are an important element of App Store Optimization, that’s an acknowledged fact. But it’s also a section … Marie-Laure Cruyt CPO at AppTweak
Advanced ASO Tips: Monitor App Performance & Measure ImpactOctober 11, 2018One of the hardest part of App Store Optimization is measuring its impact on your downloads and overall performance. In … Gwenaëlle Kollegger
Advanced ASO Tips: In-Depth Keyword Research and AnalysisSeptember 27, 2018Do you implement App Store Optimization on a regular basis? Do you know your way around an ASO tool, but … Gwenaëlle Kollegger
A Simple Guide to Your ASO First StepsSeptember 20, 2018So you have just decided to start optimizing your app(s) and you’re a bit overwhelmed. Don’t worry, AppTweak can help … Gwenaëlle Kollegger
How to build your Search Ads strategy in new ASA markets?September 18, 2018Search Ads being now available in 6 new store fronts (France, Germany, Italy, Japan, South Korea and Spain), there are … Marie-Laure Cruyt CPO at AppTweak
Meet the App Power, Your New Performance-Based ASO KPI!August 2, 2018The ultimate performance-based ASO KPI you’ve always dreamed of is now available on AppTweak! You can now check any app’s … Laurie Galazzo Chief Revenue Officer at AppTweak
New Tool for ASO Keyword Research: Keyword ShufflerJune 3, 2018Finding and tracking relevant long tail keywords is crucial in your ASO routine. However, we all know how time consuming … Laurie Galazzo Chief Revenue Officer at AppTweak
[WEBINAR] Apple Search Ads Influence on Organic App RankingsMay 28, 2018Will your ASA campaign have an impact on your ASO? Do Search Ads campaigns influence your organic app rankings? Discover … Laurie Galazzo Chief Revenue Officer at AppTweak
Apple Search Ads Keywords: Tips, Tactics, and StrategiesMay 16, 2018Learn how to find the best Apple Search Ads keywords and optimize your Share of Voice (SOV). Use our tips … Laurie Galazzo Chief Revenue Officer at AppTweak
Google Play Integration: New DataMay 8, 2018We are very excited to introduce you to our new Google Play Analytics data! You can now get all insights … Laurie Galazzo Chief Revenue Officer at AppTweak
Google Play Backlinks Analysis by App CategoryApril 3, 2018Last week, we introduced you to our new Backlinks Tracker Tool. Today, we’re happy to present you some research we’ve … Laurie Galazzo Chief Revenue Officer at AppTweak
Google Play Store: New Backlinks Tracker ToolMarch 27, 2018Are you ready for this new unique feature? We’re happy to introduce our Backlinks Tracker Tool for Google Play Store … Laurie Galazzo Chief Revenue Officer at AppTweak
Introducing App Icon Color Palette ToolMarch 23, 2018Wondering which specific colors are used in your competitors app icons? You’ve always liked the color of a specific app … Laurie Galazzo Chief Revenue Officer at AppTweak
App Icon Color Palette Analysis by Category (iOS)March 20, 2018Food apps are red, Finance apps are blue… We’ve done some research for you! Discover our unique app icon color … Laurie Galazzo Chief Revenue Officer at AppTweak
iOS 11: Subtitle and Promotional Text Fields Usage BreakdownFebruary 21, 2018iOS 11 was launched last September and it came along with lots of changes! Two major metadata fields were introduced: … Laurie Galazzo Chief Revenue Officer at AppTweak
Search Ads Basic or Search Ads Advanced: Which to Choose?January 25, 2018You’re finally considering launching your first Apple Search Ads campaign, but you have no idea where to start? Or, you’ve … Laurie Galazzo Chief Revenue Officer at AppTweak
Get Worldwide App Download & Revenue Estimates for any AppNovember 28, 2017AppTweak is an ASO tool pioneer! Since 2016 we also provide app market intelligence data for both the Apple App … Laurie Galazzo Chief Revenue Officer at AppTweak
Ultimate Guide to Screenshots A/B TestingOctober 23, 2017This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing … Liza Knotko
App Subtitle and Promotional Text Now Available on AppTweakSeptember 19, 2017This is it! iOS 11 will be released today – September 19. And guess what? AppTweak has already adjusted its … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Pablo PennyAugust 7, 2017Today we’re having the pleasure to interview Pablo Penny, ASO Manager at Phiture. Learn more about his various app marketing … Laurie Galazzo Chief Revenue Officer at AppTweak
What Does an Average ASO Expert’s Routine Look Like?June 8, 2017Find out what the daily routine of an ASO expert looks like! Gabe Kwakyi
ASO Expert Interview: Peter FodorApril 25, 2017Peter Fodor, founder of AppAgent (mobile marketing company), is our newest ASO Expert. Discover his interview below and learn more … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Agata JajszczykApril 19, 2017This week, our featured ASO Expert is Agata Jajszczyk, ASO manager at Adapt Worldwide. Discover her interview and her exclusive … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Peter GodtfredsenMarch 28, 2017Today we’re having the pleasure to read Peter Godtfredsen’s answers on our App Store Optimization (ASO) interview. Peter founded Mobtimizers … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Rishan WeerakoonMarch 21, 2017Rishan from Yodel Mobile is one of our ASO Experts and he’s answered our questions on App Store Optimization (ASO). … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Lee BlythMarch 14, 2017Today, we’re having the pleasure to interview another of our ASO experts, Lee Blyth, founder of Approots (app full stack … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Johannes von CramonMarch 7, 2017This week, we’re having the pleasure to present you to our German ASO expert Johannes, from Growfirst. Discover his background, … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Nathan Vander HeydenFebruary 24, 2017This week, we’re interviewing Nathan Vander Heyden, founder of TranslateLab (app localization agency). Discover the atypical background of Nathan, who … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Brian Egerup KjærulffFebruary 21, 2017This week we’re introducing you to Brian Egerup Kjærulff, founder and CEO at Mobtimizers. In this interview, Brian explains his … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Steve YoungFebruary 10, 2017This Friday we’re having the pleasure to introduce you to one of our oldest supporter and ASO Expert, Steve Young, … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Benjamin GüntherFebruary 2, 2017This is our second Interview from our ASO expert Benjamin, from Growfirst. Learn more about Benjamin and get insights on … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Gabe KwakyiJanuary 27, 2017We’re very excited to introduce our new ASO Interviews series featuring our ASO experts. To kick this off, Gabe from … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak Makeover to End the Year in StyleDecember 23, 2016The holiday season is right around the corner… and we wanted to mark the occasion with one last release for … Laurie Galazzo Chief Revenue Officer at AppTweak
App Promotion: Why is SEO Important?November 18, 2016Learn everything you need to know to improve your app’s SEO and boost your visibility on Search Engines. Sam Gooch Former Head of Marketing at WooRank
Apple Exact Search Volume Now on AppTweak!October 3, 2016This is probably one of the biggest news we ever announced… Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak Introduces Its Own App Store Intelligence APIJune 23, 2016This is an official announcement: our own App Store Optimization and App Store Intelligence API is live! You can now … Laurie Galazzo Chief Revenue Officer at AppTweak
Suggested Competitors are hereJune 3, 2016No real idea who your competitors are? Don’t worry anymore! We’ve just launched the perfect feature for you. After a … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak 4.0: New Multilingual Keyword Tool with Search VolumeApril 28, 2016After thousands cups of coffee, hundreds hours of work and a relentless motivation, we’re proud to present you AppTweak 4.0 … Laurie Galazzo Chief Revenue Officer at AppTweak
5 ASO Experiments to Understand the App StoreMarch 1, 2016Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at … Maximilian Lehmann
60+ Available Countries for Google Play AppsFebruary 26, 2016We’re releasing an update of our tool today! This is certainly some great news for all our Android marketers and … Laurie Galazzo Chief Revenue Officer at AppTweak
7 Overlooked Must-Have Elements for App Marketing VideoFebruary 25, 2016Today, we’re delighted to publish this guest post written by Hugh Kimura, Inbound Marketing Manager at Apptamin. App previews, or … Hugh Kimura
200+ App Review Websites for iOS and Android appsJanuary 13, 2016Getting your app reviewed by App Review Sites can drastically help you gain traffic and increase your app authority in … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak Raises $500k to Grow its ASO ServicesNovember 5, 2015It has now officially been announced by Tech.eu yesterday, Wednesday 4th of November 2015: we’ve closed our second round of … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak Introduces Personal DashboardAugust 27, 2015At AppTweak, we always seek to simplify your ASO work. Today, we’re happy to present you to your new personal … Laurie Galazzo Chief Revenue Officer at AppTweak
New Release: Google Play Competitors Analysis Now AvailableJuly 8, 2015The whole AppTweak Team is happy to announce officially the arrival of a new Competitors Analysis Feature for Google Play apps. … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak 3.0 is live and it is HUGE!April 16, 2015We are very proud to announce the immediate release of AppTweak 3.0, the new version of our App Store Optimization … Laurie Galazzo Chief Revenue Officer at AppTweak
Podcast with Steve Young: ASO Using AppTweakMarch 3, 2015We had the huge privilege to be part of Steve Young’s Podcast on Appmasters.co. Throughout this insightful discussion, Steve and Laurie, … Laurie Galazzo Chief Revenue Officer at AppTweak
App Previews: 6 Tips to Create Great Videos for iOS 8September 1, 2014With iOS 8, video is coming to the App Store. And it’s a great opportunity for you to leverage a … Sylvain Gauchet
How AppTweak Revolutionizes App Keywords OptimizationAugust 28, 2014We are so excited. And I mean sooo excited to finally let you know what we’ve been up to recently! … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak New Release: Keywords Tool Massive ImprovementJuly 29, 2014Today is a big day! AppTweak keywords tool has been updated. You have now the ability to find out what … Laurie Galazzo Chief Revenue Officer at AppTweak
20 Ways to Promote Your App in the App StoresJuly 22, 2014App Store Optimization is absolutely essential to make your app stand out in the crowded App Store. However, if you … Laurie Galazzo Chief Revenue Officer at AppTweak
iOS8 iTunes Connect: new Design, new Data!July 5, 2014At its Worldwide Developer Conference, Apple announced a huge update to iTunes Connect. Developers will now be able to get … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak has improved! Discover the new features…June 17, 2014We’ve been working very hard lately…it’s finally time to unveil the new AppTweak version! Not only we’ve been conceiving an … Laurie Galazzo Chief Revenue Officer at AppTweak
WWDC14: How iOS 8 Will Impact App Store OptimizationJune 9, 2014It was all over the news – the Apple Worldwide Developers Conference (WWDC) 2014 took place on 2 – 6 … Laurie Galazzo Chief Revenue Officer at AppTweak
Pratham Hans Marwaha 
![Average App Conversion Rate per Category [2023]](jpg/orianed561-2.jpg)
