Discover the Most Searched App Store Keywords of 2018

Marie-Laure Cruytby
CPO at AppTweak

2 min read

Check out this new blog for more recent insights on the most popular keywords:

Are you ready to kick off the new year? So are we! We guessed that one of your resolutions for 2019 was to boost your ASO, so we wanted to give you a head start. We looked back at the top 1000 keywords most searched on the Apple App Store in 2018 in 5 major countries, namely the US, the UK, Germany, France and Spain. Check it out!

Looking for inspiration for your app’s next update? You might want to have a look at the lists we built for you. We gathered the data of more than a million keywords across 5 different markets and calculated their average Apple Search Popularity over 2018. This gave us a list of last year’s most popular keywords in the App Store. Here’s a table with the top results.

Top 15 Most searched App store keywords 2018: United States, UK, France, Germany, and Spain

Looking for similar insights? Check our infographic on the Top Mobile Apps and Games of 2018

Of course, as you’ve probably noticed, these are nearly exclusively branded keywords. That’s not going to help you find keywords for your app. Don’t worry, we made the full list of the top 1000 most popular keywords for each market. You’re sure to find a set of keywords that are relevant for your app. Make sure not to forget to add them to your app’s metadata to drive traffic!

2018’s top 1000 most searched App Store keywords – US

2018’s top 1000 most searched App Store keywords – UK

2018’s top 1000 most searched App Store keywords – Germany

2018’s top 1000 most searched App Store keywords – France

2018’s top 1000 most searched App Store keywords – Spain

We hope these lists will help you choose the right keywords for your app. You want to make sure that they have good volume and that they are relevant enough for your app to ensure conversion.

More on how to choose the best keywords for your app

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Marie-Laure Cruyt
by , CPO at AppTweak
Marie-Laure is CPO at AppTweak, she has always worked in digital companies with a product focused around an app or a SaaS. She’s a real (dark only) chocolate lover.