Atlas: AI for App Store & Google Play

Atlas – AI by AppTweak – powers many of our most advanced features. Developed by AppTweak data scientists, Atlas fuels our unique understanding of how apps & keywords relate to each other, specifically in an app store context.

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Transform your app marketing strategy with AI


As the mechanisms behind Apple & Google’s algorithms are a black box, understanding how & why the stores present your apps to relevant users is a challenge. Developed by AppTweak, Atlas is the first engine to truly understand the way in which different apps & keywords relate to each other.

Thanks to state-of-the-art natural language processing (NLP) models, we have been able to map millions of apps & keywords to understand which apps are closely related to each other based on keywords in their metadata. As a result, AppTweak now has an enhanced understanding of how the app stores rank apps for different keywords.

This data allows us to build more advanced features and empower AppTweak users to optimize their visibility in the app stores.


  • 6
    billion data points
  • 20
    million keywords
  • 6
    million apps
  • 100+

AI features powered by Atlas

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More precise picture of your competitive landscape

Leverage a robust app store taxonomy classifying apps & games into 250+ detailed groups. With AppDNA & GameDNA, access more relevant competitor insights, identify threats to your visibility, and find new opportunities for growth.

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Automate your keyword research & save time

At the click of a button, generate an entire list of 100 high-volume keywords that are related to your app. Automate your work, save time, and give your ASO a strong start with AI powered by Atlas.

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Find relevant opportunities to increase app visibility

The way apps & keywords are defined in the stores can differ vastly from our real-life definitions. Thanks to Atlas, we’re able to provide more relevant keyword suggestions based on app store semantic relationships.

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Identify the best keywords to add to your metadata

The more relevant a keyword is, the more likely users are to download your app. The more downloads you have for a keyword, the higher your rankings will be… And so on.

Exclusive to AppTweak, the Keyword Relevancy Score indicates the most relevant keywords to consider for your metadata.

Get in touch

Want to learn more about Atlas, AI in AppTweak, and our unique data? Submit your information below and we’ll get reach out with more information.