Out of curiosity, we had a look at the icons of the Top 50 games on the Google Play Store and App Store to see if we could identify major trends among each game category. Here’s a summary of our analysis for the top 10 gaming categories with the most pronounced trends.
If you have a mobile game, or if you are about to launch one, make sure to closely analyze other games’ icons in the same category. The game icon can highly influence your conversion rate, so you want to make sure it is fully optimized. A popular game icon is probably the result of numerous iterations and tests; therefore, there are definitely some good practices to learn from.
Don’t forget to check out our color palette analysis of app icons on the App Store!
Game: Arcade
Android
![App icons of Top 50 mobile games in the US Play Store Game - Arcade Category](png/game%20arcade47b6.png)
iOS
![App icons of Top 50 mobile games in the US App Store Game - Arcade Category](jpg/game%20arcade-147b6.jpg)
Main Figures | Geometrical forms |
---|
Main Colors | Bright primary colors |
Text | None |
Style | Cartoon |
Game: Board
Android
![App icons of Top 50 mobile games in the US Play Store Game - Board Category](png/game%20board47b6.png)
iOS
![App icons of Top 50 mobile games in the US App Store Game - Board Category](png/game%20board-147b6.png)
Main Figures | Dices and Dominoes on Android, mixed on iOS (higher presence of puzzles and word games) |
---|
Main Colors | Black and White (especially on Android) |
Text | The name of the game is often highlighted |
Style | Retro |
Game: Card
Android
![App icons of Top 50 mobile games in the US Play Store Game - Card Category](png/game%20card47b6.png)
iOS
![App icons of Top 50 mobile games in the US App Store Game - Card Category](png/game%20card-147b6.png)
Main Figures | Only cards on Android. A mix of cards and slots on iOS |
---|
Main Colors | Dominance of green on Android. Half green (card games) and half purple (slots games) on iOS |
Text | The Ace symbol is very present |
Style | Classic Solitaire |
Game: Casino
Android
![App icons of Top 50 mobile games in the US Play Store Game - Casino Category](png/game%20casino47b6.png)
iOS
![App icons of Top 50 mobile games in the US App Store Game - Casino Category](png/game%20casino-147b6.png)
Main Figures | Figures are overrun by text |
---|
Main Colors | Purple and gold |
Text | Nearly all icons have huge shiny text |
Style | Bling Bling |
Game: Music
Android
![App icons of Top 50 mobile games in the US Play Store Game - Music Category](png/game%20music47b6.png)
iOS
![App icons of Top 50 mobile games in the US App Store Game - Music Category](png/game%20music-147b6.png)
Main Figures | High presence of piano tile |
---|
Main Colors | Purple (or shades of pink and blue) |
Text | Low presence |
Style | Galaxy |
Game: Racing
Android
![App icons of Top 50 mobile games in the US Play Store Game - Racing Category](png/game%20racing47b6.png)
iOS
![App icons of Top 50 mobile games in the US App Store Game - Racing Category](jpg/game%20racing-147b6.jpg)
Main Figures | Cars, cars & cars! |
---|
Main Colors | Majority red cars |
Text | Low presence |
Style | Realistic vs. Cartoon |
Game: Role Playing
Android
![App icons of Top 50 mobile games in the US Play Store Game - Role Playing Category](png/game%20role%20playing47b6.png)
iOS
![App icons of Top 50 mobile games in the US App Store Game - Role Playing Category](png/game%20role%20playing-147b6.png)
Main Figures | Characters and people |
---|
Main Colors | Two main genres: either light pink or obscure colors |
Text | Low presence |
Style | Manga vs. Heroic Fantasy |
Game: Sports
Android
iOS
![App icons of Top 50 mobile games in the US App Store Game - Sports Category](jpg/game%20sports-147b6.jpg)
Main Figures | Balls in movement |
---|
Main Colors | Ligh green and blue |
Text | Low presence |
Style | Cartoon vs. Realistic |
Game: Strategy
Android
![App icons of Top 50 mobile games in the US Play Store Game - Strategy Category](png/game%20strategy47b6.png)
iOS
![App icons of Top 50 mobile games in the US App Store Game - Strategy Category](png/game%20strategy-147b6.png)
Main Figures | Close up on angry warrior faces |
---|
Main Colors | Dark colors |
Text | Low presence |
Style | Fantasy |
Game: Word
Android
![App icons of Top 50 mobile games in the US Play Store Game - Word Category](png/game%20word47b6.png)
iOS
![App icons of Top 50 mobile games in the US App Store Game - Word Category](png/game%20word-147b6.png)
Main Figures | Words and letters |
---|
Main Colors | Diverse |
Text | The word “WORD” is everywhere (!) |
Style | Scrabble |
Fine-Tuning Your Game’s App Store Profile
As a result of this analysis, we found that trends were more pronounced on Google Play than on the App Store. This is mainly due to the fact that, on Google Play, games can only choose one category to list in. On the other hand, games on the App Store can be listed in several categories at once. Nevertheless, several trends in each category emerge, whether in the icon or the keywords used in the games’ metadata. Make sure you take this into account when working on optimizing your mobile game.
Discover our top recommendations to optimize your game product page on the App Store and on Google Play
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by Marie-Laure Cruyt, CPO at AppTweak
Marie-Laure is CPO at AppTweak, she has always worked in digital companies with a product focused around an app or a SaaS. She’s a real (dark only) chocolate lover.