Webinar & ASO Panel: Prepare Your Mobile Game Rollout

by Laurie Galazzo
Chief Revenue Officer at AppTweak

May 20, 2020 — 1 min read

When preparing for a mobile game launch there are many uncertainties:

What will early-adopters think about the game?
How will they connect with the game’s marketing materials?
How does it fit into the competitive landscape that already exists?

In order to ensure a successful launch that will maximize growth, you need to start thinking about your app store presence long before you actually get to the launch stage.

AppTweak and StoreMaven hosted an expert ASO panel on just that.

You’ll hear directly from Eric Choi, Associate ASO Manager at Jam City, Karsten Davis, Performance Marketing Manager, as well as Eric Woods, Product Marketing Manager both from Mobilityware, as they bring details from the front lines on how these top mobile brands go about planning a launch.

They’ll be sharing their own personal approaches as they delve into:

How to gather user feedback before the game is out
How to find the best app store marketing creative assets to launch with
How to create a strategy to ensure high visibility from the beginning
How to prepare UA efforts around your launch that will scale

Watch the webinar here:

by Laurie Galazzo, Chief Revenue Officer at AppTweak

Laurie is Chief Revenue Officer at AppTweak and joined the company in its early stages (2014). She's passionate about new technologies, growth and mobile marketing. Oh, and also about sushi.