AppTweak Makeover to End the Year in Style

Laurie Galazzoby
Chief Revenue Officer at AppTweak

4 min read

The holiday season is right around the corner… and we wanted to mark the occasion with one last release for 2016. We have totally re-designed our public website and have added new pages describing our features. We also wanted to introduce you to our new ASO Expert… “Tweaky”! Find all the details below.

AppTweak Public Website and App Now Separated

For UX and SEO reasons, we have separated AppTweak public website from the actual platform providing the App Store Optimization (ASO) tool.

Concretely, this will make AppTweak public interface much faster and smoother for newcomers. At the same time, we have worked on the general speed and performance of the app, which has been improved consequently.

From now on, once you will be logged in, the URL will be For those of you who had bookmarked AppTweak, make sure to update the link accordingly.

New Homepage

As part of AppTweak’s facelift, let us introduce you to our brand new homepage. As you may have noticed, 2016 has been a great year for us, full of new releases.

With all the new features that were added, our old homepage started to be a little obsolete as it did not faithfully reflect all the new capabilities of our tool. We have therefore entirely reviewed our homepage and added more explicit screenshots of our features.


Our new header image was made especially for us by our talented friends from 87seconds. We wanted to illustrate the whole process of App Store Optimization (ASO) through a single narrative image.

Read it from left to right: once the app is launched (and parachuted on the store), it requires a lot of work, experiments, keywords researches, localization, adaptations, stats monitoring and tweaking in order to skyrocket at the top of the charts.


In the middle of the process, you may have noticed a character. Let us introduce you to “Tweaky”, your new ASO buddy that will accompany you throughout your AppTweak experience.

Along with the new design, we wanted to properly illustrate AppTweak’s universe, which ended up with the creation of Tweaky, the data scientist and friendly guy that is ready to help tweaking your app!

Pay attention, Tweaky might show up once you’re not expecting him. Plus, he might bring you some great news once in a while…


New ASO Features Pages

Along with the idea of making our public website more explicit, we have created dedicated pages for each feature we provide.

Each of these pages will give more information on our features and will hopefully convince newcomers to give our platform a try.

Here are our new features pages:

  • ASO Report
  • Keywords Picking
  • Keywords Analysis
  • Keywords Monitoring
  • Mobile App Analytics
  • Reviews & Ratings
  • Mobile App Marketing


Image: Keywords Monitoring feature page

ASO Blog

Finally, we have renamed and reorganized our blog categories to make your navigation easier.

A lot of new blog and guest posts are coming ahead for 2017 with a lot of useful resources, tips & tricks and ASO best practices.

Here are the new categories:

  • App Analytics
  • App Conversion
  • App Development
  • App Keywords
  • App Marketing
  • App Monetization
  • App Retention
  • App Store Optimization
  • AppTweak News
  • ASO Interviews
  • ASO News
  • User Acquisition

One more thing

As usual, we do our best to provide you with the best experience possible. 2016 has been incredibly intense for us and we can’t wait for next year. The pace of our developments and releases will accelerate even more: a lot of new features are already coming ahead (Q1 2017!).

We will also improve the quality of our data and our general performance. Our marketing, sales and content efforts will be intensified (feel free to reach out if you want to contribute to our blog as a guest author).

Most importantly, we sincerely wanted to thank you all for your trust, support, encouragements and feedback. Your suggestions were extremely useful and have contributed to what AppTweak is today.

Tweaky and the whole AppTweak team wish you a great Holiday Season and a Happy New Year!


▶ Discover AppTweak New Public Website ◀
What do you think of our new design?

Laurie Galazzo
by , Chief Revenue Officer at AppTweak
Laurie is Chief Revenue Officer at AppTweak and joined the company in its early stages (2014). She's passionate about new technologies, growth and mobile marketing. Oh, and also about sushi.