Google Play Integration: New Data

Laurie Galazzoby
Chief Revenue Officer at AppTweak

6 min read

We are very excited to introduce you to our new Google Play Analytics data! You can now get all insights you need to monitor your app’s performance directly on AppTweak. Track your app installs but also your impression, conversion, and retention rates by channels, date and country! All details below and BONUS data at the end of the article.

Your app performance data in one place

Our main goal at AppTweak is to make your app marketer life easier by providing you with the tools and data you need to optimize and monitor your app’s performance in the Apple App Store and the Play Store effectively.

Every single release is dedicated to improve your experience and help you save some time in your App Store Optimization routine, Search Ads campaigns, and overall app marketing strategy. For example last month we launched a unique Search Ads feature allowing you to get any keywords’ Share of Voice History.

While many of our features and data are unique and created in-house, a series of the insights provided come directly from the App Store or Google Play. That way, you can have access to the data you need in one single place.

Expert Tip

Did you know that AppTweak was the first ASO tool to integrateApple’s exact Search Popularity?

Today, we’re happy to announce the arrival of a new set of Google Play analytics data available if you integrate your Play Store console on AppTweak.

Our new graphs, tables, and insights will provide you with everything you need to better understand your app’s performance in terms of installs, uninstalls, conversions and retentions.

Additionally, with the new exports format launched a few days ago, you will be able to create high-quality reporting analysis by integrating AppTweak’s data with any business intelligence tool you are using (Tableau, Qlik Sense, Chartio, etc).

Google Play downloads and installers

While we already provided your app’s downloads and updates per day and country, we’re now providing you with details on installers source.

For the period of your choice, you now get a stacked graph with the distribution of your installers per channel over time: Play Store (organic app installs generated directly from the Play Store); Google Search (organic app installs generated from Google (web)); Referrer (installs coming from a third-party); Tracked UTM (installs coming from a specific tracked source) and Adwords Campaigns (paid installs).

Google Play Installers sourceSource: AppTweak – Play Store Analytics

By clicking on the installers source below the graph, you can chose to remove any components from the stacked graph in order to have a more precise view on one or more specific source(s).

Daily and worldwide uninstalls

You can also view your daily app uninstalls for any given period of time:

Google Play Daily Uninstalls

Yo can also view your app’s worldwide uninstalls by clicking on the “World map” symbol.

Google Play Worldwide Uninstalls

Both these indicators are crucial to understand when and where your app is losing interest amongst its users.

Conversion rates per day, channel, and country

Another source of data that you can find today on AppTweak if you synchronize your Google Play Developer account is the progression of your conversion rates.

First, you get a complete overview of your daily conversion ratefor any chosen country and time frame:

Google Play Daily Conversion Rate

This graph comes along with an indication of your best and worst conversion rate for that selected period of time.

Then, you can track your conversion rates per channel: Play Store (organic conversions generated directly from the Play Store); Google Search (conversions generated from Google (web)); Referrer (conversions coming from a third-party); Tracked UTM (conversions coming from a specific tracked source) and Adwords Campaigns (conversions coming from paid acquisition).

Google Play Conversion Rate per Channel

This will help you understand which channel(s) convert(s) the most users, so you can increase your efforts, budget and time on this/these source(s) in the future.

Finally, we also provide you with your conversion rates per country:

Google Play Worldwide Conversion Rate

This points out to you where your ASO or paid campaigns efforts work the best in terms of conversion and where you need to improve or adapt your strategies.

Retention rates per time frame, per slope, and per channel

Last but not the least, our platform now provides you with various insights on your app’s retention.

The first indication you get is how long your app users keep your app before uninstalling it.

In the following example, you can see that on average 82.8% of app users kept the app on their device 1 day after they’ve installed it (for the chosen period of time). Then, on average, 68.6% of app users kept the app for 7 days after install; 60.3% kept it 15 days, and only 48.1% still have the app 30 days after it was installed.

Google Play Retention Rate

This data gives you a strong indication of how long app users are keeping your app over time. You can compare these time frames with each other in order to see interesting patterns or trends to observe.

We offer another way to visualize this data with the app’s retention slope, for any given period and country.

Google Play Rention Slope

As you can see, this slope makes it very easy to understand the progression of your Play Store app’s retention rate over time and enables you to see how fast your app users are uninstalling your app over time.

This indicator should be one of your top KPIs. It is indeed extremely valuable as it gives you a strong idea of how long is your app lifecycle. It also points out key moments during which you could prompt your store users with engaging push notifications and/or new features in order to keep them longer.

You can ultimately compare various retention slopes according to the various available acquisition channels:

Google Play Retention Slope Comparison
Google Play Retention Slope Comparison

In the above example, you can see that Play Store Organic installs show an overall higher retention rate over time at each time frame stage, where 29.7% users have kept this app after 30 days. In this case, the Adwords Campaigns show the lowest retention rate over time.

BONUS: Google Search Organic Keywords

Aside from the variety of insights listed, we’ve also added another very valuable source of data accessible in our keyword tool.

For any Play Store integrated app on AppTweak, you can now get the list of its top Google Search organic keywords. In other words, we provide you with the list of the main keywords driving organic downloads to your app from the mobile web.

You can find this list by going to: Keywords > Google Organic Keywords.

Google Search Organic Keywords

These keywords are certainly very interesting to take into account in your ASO keyword research, as they are driving most of your organic installs via the web.

That’s it for today! We really hope that these new insights and data will be helpful in your app marketing and ASO strategies. As usual, we would love to get your feedback on this new release.

Want to try? Wait no longer. Go synchronize your Google Play console on AppTweak to get juicy data!

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What do you think? Are there any other data or insights you’d like us to add? Let us know!

Laurie Galazzo
by , Chief Revenue Officer at AppTweak
Laurie is Chief Revenue Officer at AppTweak and joined the company in its early stages (2014). She's passionate about new technologies, growth and mobile marketing. Oh, and also about sushi.