App Growth Webinars
Stay up to date with the latest ASO news, tips, and trends
Watch our consultants cover tips, best practices, and real examples of app growth. Keep an eye on our social media to get notified about our next webinars and talks.
Apple’s In-App Events: Best Practices & Strategies for Success
Watching this webinar will help you understand some strategies and best practices behind creating Apple’s in-app events (IAEs), composing effective in-app event metadata, and measuring event performance. AppTweak was the first ASO tool to provide data on in-app events! Check out how our features can help boost your organic growth strategy.
Watch
ASO Trends to Look Out For In 2023
Find out more about the changes in the field of App Store Optimization and that are certainly keeping all ASO practitioners busy. This includes Custom Store Pages, Apple’s in-app events and the rise of 3rd party app stores.
Watch
How to Strike Gold in Your User Reviews
User reviews are often mentioned as a goldmine for marketers and product managers, yet extracting value from it can be extremely time-consuming. In this session, Simon, Head of ASO and Benoit, Data Scientist at AppTweak will share how they’ve built an AI-powered review mining algorithm (without using chat-GPT) and found ways to leverage the data into marketing successes.
Watch
ASO Must-Haves 2023: AI, Custom Product Pages & A/B Testing
Discover how to leverage AI-powered tech and custom product pages, and learn how they can help you improve your app visibility and conversions. Identify key market updates to keep an eye on and learn how to conduct data-driven experiments to identify the best ASO strategies and tactics for your app.
Watch
A Beginner’s Guide to Apple Search Ads
Apple Search Ads has become a major tool for app promotion and mobile growth. To celebrate the launch of our Search Ads Manager, our app growth consultants shared their expertise on Apple Search Ads: how to create, manage, and get the most value out of your ASA campaigns in 2023 (and beyond).
Watch
Unique Ways to Leverage App Store Acquisition Data for Apple Search Ads
Over the next few years, competition in the Apple Search Ads (ASA) market is expected to rise. Integrating ASO data into your ASA strategy will help you refine, innovate, and improve your campaigns so you can remain competitive. Watch our talk at MAU Vegas 2023 to learn unique ways to leverage your ASO data for ASA.
Watch
Maximizing App Downloads: Insights from Award-Winning Marketers on User Acquisition
During this webinar, you will have the opportunity to hear from the App Marketing Team of the Year, and the ASO Team of the Yea about how they achieved success in their UA strategies and how they apply it to their app marketing efforts.
Watch
Who wants to build a 3rd party app store?
Rumors that Apple will open up iOS 17 to third-party stores have gotten quite some attention. Yet developers seem mostly dubious that third-party stores will be able to drive any major change to user acquisition. In this session, Simon, Head of ASO, highlights the roles of an app store and the requirements for it to be successful before trying to answer the question of who will be the players releasing their store on iOS 17 and which one might make a difference. The talk was hosted by Phiture at the ASO Conference 2023.
Watch
Survival Guide to Apple Search Ads for Gaming
With 69% of top 100 games placing at least one bid in Apple Search Ads, running ASA campaign for gaming apps definitely have some benefits. In this session, we will help you understand key targeting principles, as well as providing you with campaign management tips & best practices.
Watch
