AI Tools to Grow Mobile Apps & Games in AppTweak

Olivier Verdinby
CEO & Co-founder at AppTweak

6 min read

At AppTweak, being “driven by data science” is at the heart of everything we do. Since we launched in 2014, it has been our priority to provide the industry with the most advanced, accurate, and actionable insights possible.

The app and game markets are constantly evolving. For marketers, it can be a challenge to keep up with fast-changing user preferences and app store requirements, while also working efficiently towards your goals.

That’s where AI can help. On AppTweak, find powerful solutions to save time, automate your work, and detect unique trends & insights with advanced data science. Read below to learn more about our best AI-powered features.

Benefit from Atlas AI, our app store semantic engine

Exclusive to AppTweak, Atlas is our own artificial intelligence. Every day since 2014, we’ve collected data on millions of search terms across the App Store and Google Play in 100+ countries.

With this data, we’re able to refine our understanding of how apps and keywords relate to each other, specifically in an app store context. Developed by our data scientists, Atlas is a deep-learning model that captures and understands these semantic relationships between apps and keywords in any country or language.

When given a prompt (a specific app or keyword, for example), Atlas will return unique insights to help you better understand the app market. As modern AI provides human-like responses to your most complex questions, Atlas provides easy-to-understand insights to help solve your app growth challenges.

Atlas AI by AppTweak
Atlas – AI by AppTweak – powers our most advanced features

Learn more about Atlas – AI by AppTweak

Save time with our AI-generated keyword list

With our AI-generated keyword lists, receive a list of 100 powerful keyword suggestions for your app in just a click.

How does it work? First, Atlas analyzes the millions of apps and keywords it has mathematically positioned based on their semantic relations. For your chosen app, our AI keyword list generator analyzes these terms to keep only the 100 most relevant keywords with interesting search volumes. Once the analysis is ready, a new keyword list is created, with minimal effort required from you.

Below is an example of an AI-generated keyword list for Disney+:

AI-generated keyword list for Disney+ app
Example of an AI-generated keyword list for Disney+

Learn more about our AI-generated keyword list

Find new visibility opportunities with Semantic Keywords

Semantic Keywords is another of our AI keyword tools that can help you save time while you optimize your metadata. With Semantic Keywords, simply input a specific keyword – we’ll return 50 semantically related suggestions at the click of a button.

AppTweak AI Semantic Keywords
With Semantic Keywords, generate 50+ relevant keyword suggestions at the click of a button

Identify the best keywords with the Relevancy Score

One of our most advanced keyword metrics is the Relevancy Score, powered by Atlas.

Keyword relevancy is a #1 priority for metadata optimization; as both Apple and Google want to provide a good user experience, search results are developed to only show apps that best match a user’s search query.

The Relevancy Score is a unique metric between 0 and 100 that quantifies how relevant a keyword is to an app, considering its app store context.

For example, we might, at first glance, consider the keywords “run” and “running” as both relevant to fitness app Nike Run Club. However, combining our AI-powered Relevancy Score with a Live Search of each keyword, we actually see that the stores consider “run” as more relevant to games (like Subway Surfers or Temple Run). On the other hand, the app stores consider “running” as more relevant to running apps (like Nike Run Club).

AppTweak keyword relevancy scores
Relevancy scores for “running,” “runner,” and “run” for Nike Run Club (above) and Subway Surfers (below)
Live Search AppTweak keyword relevancy
Live Search of the keywords “running” (left) and “run” (right), US App Store

Learn more about relevancy and choosing the best keywords for your app

Get advanced market insights with AppDNA & GameDNA

Moving beyond keywords, let’s turn to AppDNA and GameDNA – AppTweak’s unique taxonomy systems. With AppDNA and GameDNA, our data scientists have reclassified apps/games into more detailed subcategories than on the stores.

Now, based on an app’s core purpose and audience, our platform automatically assigns one of 200+ AppDNAs (or one of 70+ GameDNAs) to any app or game.

For example, the Top Charts of the store-given Health & Fitness category are made up of apps that serve varying core purposes. Diving deeper into each app’s core purpose, we see that the top Health & Fitness apps have AppDNAs ranging from Fitness & Workouts to Meditation or Women’s Health.

With AppDNA and GameDNA, AppTweak can instantly provide more specific rankings, competitor suggestions, keyword recommendations, and market insights.

AppTweak AppDNA app taxonomy
The entire AppDNA taxonomy system, comprising 200+ more detailed app subcategories

Learn more about AppDNA and GameDNA

Improve user engagement with GPT-4 reply suggestions

Powered by GPT-4, our Review Management tool empowers app support teams to increase productivity and be more efficient when engaging with users.

At the click of a button, you can ask GPT-4 to generate a personalized reply to any reviews left for your app – in any country or language. Not only can this save you valuable time replying to your user reviews; GPT-4 can also generate three versions of each automated reply to help you choose the most appropriate tone – neutral, short, or formal.

AppTweak GPT-4 reply suggestions
In just a click, ask GPT-4 to generate 3 types of personalized replies for your reviews

Compare performance with download & revenue estimates

Having collected 9+ years of mobile app data across countries and categories, our data scientists have developed a very powerful algorithm that estimates downloads & revenues for any app, country, or market.

We have always been committed to displaying the most accurate, transparent, and easy-to-use app data in the industry. Thanks to this, AppTweak is proud to be the preferred app data provider of industry leaders, including mobile marketing consultancy Phiture.

AppTweak download estimates for any app in 100+ countries
On AppTweak, compare AI-powered download or revenue estimates for any app in 100+ countries

Leverage AI features across our entire platform

Above, we’ve highlighted just a few of our powerful AI features – but AI in AppTweak doesn’t stop there. Many of your favorite features (App Power, estimated installs per keyword, “branded keyword” tag, and more) are also powered by advanced data science. With innovation at the forefront of everything we do, AppTweak is committed to providing unique data, insights, and solutions to help grow your app in the long run. Start your 7-day free trial or schedule a demo of our tool to learn more.

Start a 7-day free trial

Olivier Verdin
by , CEO & Co-founder at AppTweak
Olivier is CEO and Co-Founder at AppTweak. Serial entrepreneur, Olivier is passionate about new technologies and neurosciences.